Every number on your dashboard, defined
Two funnels and a set of named metrics make up the NavonaAI dashboard: what happened to every cart on your store, and what happened to the ones that saw an offer. Here is exactly what each label means and how it's calculated.
The cart-to-order funnel
Every cart created either becomes an order or is abandoned. This split is the starting point for everything else on the dashboard.
Abandoned Cart Value
The total value of every cart created in the period that never became an order, summed from what was actually in each cart. Bot traffic and abnormally large carts are excluded.
Abandonment Rate
(Carts created − web orders) ÷ carts created, over the selected window. Online Store channel only.
Carts Created / Orders Created
The raw counts behind every rate on this page — every cart your store created in the period, and how many of them became a completed order.
The prevention funnel
A second, narrower funnel tracks only the carts that saw an offer — from the moment it appeared through to the revenue it added.
Every cart created on your store in the selected period.
How many of those carts saw the offer as the shopper was about to leave.
How many shoppers accepted the offer once shown.
How many of those carts went on to become a real order.
The total order value from carts that converted this way.
What the prevention funnel adds up to
Four more metrics summarize the same funnel from different angles — how well interventions convert, and how much of your store they actually touch.
Prevention Rate
Carts converted ÷ interventions shown. Measures how many of the carts that saw an offer went on to become an order — not how many accepted the offer, which is a separate step upstream.
Added Revenue
Total sales value of orders where NavonaAI's intervention was accepted and converted. Includes taxes, shipping, and discounts; doesn't account for returns or refunds.
Orders Contribution
Orders converted through prevention ÷ total orders in the period. What share of your order count came through an intervention.
Revenue Contribution
Prevention revenue ÷ total revenue in the period, plus Avg Prevention Order — prevention revenue divided by the number of prevention orders.
Most Abandoned Products
Products most frequently left in abandoned carts, sorted by revenue at risk by default. Switch the sort to Abandonment Count, Abandonment Rate, or Conversion Rate instead. A single cart can contain multiple products, so the product count here typically runs higher than your total abandoned-cart count.
Frequently Asked Questions
How the dashboard's metrics relate to each other.
- What is Abandonment Rate, exactly?
- Carts created minus web orders, divided by carts created, over the selected window. It only counts your Online Store sales channel — orders from other channels or manually created draft orders are excluded.
- What counts toward Abandoned Cart Value?
- The total value of every cart created in the period that never became an order, added up from what was actually in each cart. Bot traffic and abnormally large carts are excluded from the total, and it doesn't account for returns or refunds.
- Is Prevention Rate the same as Interventions Accepted?
- No. Interventions Accepted measures how many shoppers accepted the offer when it was shown. Prevention Rate measures how many of the carts that saw an intervention actually went on to convert into an order — accepting an offer and completing the order afterward are two different steps in the funnel.
- What is the difference between Orders Contribution and Revenue Contribution?
- Orders Contribution is prevention orders as a share of your total order count. Revenue Contribution is prevention revenue as a share of your total revenue. A store can have a small Orders Contribution but a larger Revenue Contribution if prevented orders skew toward higher-value carts, or the reverse.
- How is the Most Abandoned Products table sorted?
- By Revenue at Risk by default — the products responsible for the most abandoned value, not just the most abandoned carts. You can re-sort it by Abandonment Count, Abandonment Rate, or Conversion Rate instead. A single cart can contain multiple products, so the product count in this table will typically run higher than your total abandoned-cart count.
See these metrics on your own store
For full definitions, formulas, and edge cases behind every metric, see the analytics documentation.
See Plans & Pricing