Free Tool
Discount Margin Calculator
Before you set a discount, see exactly what it costs per order and how much extra volume it needs to produce to break even.
YOUR NUMBERS
$
%
What's left of the order value after cost of goods.
%
YOUR RESULTS
Margin per order, before
$37.50
Margin per order, after
$26.25
35.0% of order value
Additional orders needed to break even
42.9% more volume
On top of what this discount already converts, to keep total margin dollars unchanged.
The formula
Margin per order (before) = AOV × Gross Margin %
Margin per order (after) = AOV × (Gross Margin % − Discount %)
Required volume increase = Discount % ÷ (Gross Margin % − Discount %) × 100
Protect margin while still converting more carts
NavonaAI's discount is configurable per store, so you control exactly how much margin each prevented abandonment costs you.
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